Fashion Marketing

    Fashion Marketing Planning

    What's in a fashion marketing campaign?

    This article explores the components of a fashion marketing plan and how fashion brands can enhance their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your targeted consumer, and these goals are accomplished using the marketing mix.

    Fashion marketing is distinct from fashion public relations in that fashion PR is solely concerned with communications and how the brand communicates with and resonates with it's targeted consumers.

    A fashion marketing plan focuses on four essential concepts: 1) product development, 2) distribution management, 3) communications, and 4) cost. In order to implement an effective marketing campaign, the marketing mix must be consumer centric and focused on niche markets rather than catering to mass markets. This concept simply means that the marketing strategy and implementation should have consumers and their needs, wants, and demands in the forefront and with a very defined market that it intends to target.

    Niche marketing is more focused and cost-effective and allows the marketer to focus on a particular market segment. Otherwise, a mass marketing campaign is all over the place and lacks a defined consumer to market to.

    As an example, imagine if the luxury brand Louis Vuitton was a mass retailer and did not cater to a niche market. Essentially, this would mean that Louis Vuitton would market its products to the masses, when in fact this is unrealistic. Louis Vuittton's price point does not allow the brand to cater to the masses, which is why the brand channels all of its marketing communications to the luxury market. However, that does not mean that the brand is off limits to consumers who do not exactly fall into the luxury market; it just means that the communications strategy and the brand identity would resonate more with consumers in the luxury market. This approach allows the business to remain competitive and effective in its strategic approach.

    Components of a Fashion Marketing Plan

    1) Product Development

    The most important component of the product development phase is not the product itself. The product is just the byproduct of this phase. The most important component of this phase are the consumers. Consumers dictate all the components of the marketing plan, and consequently, dictates what the product is. Keep in mind that today's highly competitive global marketplace requires that businesses are consumer centric and focus on serving consumer's needs. Consumers dictate what the pricing strategy will be, the points of distribution, the communications strategy, and the final product outcome. In the example given above regarding Louis Vuitton, the targeted consumers dictate what the associated cost and value will be for the brand.

    There are two orientations of the product development phase. The business can be product-oriented and choose to develop products first then market it to its targeted markets. Alternatively, the business can be more market-oriented and segment its markets first to determine their specific needs, wants, and demands then create the product to meet those wants.

    Due to the transient nature of the fashion industry, fashion marketers are under short marketing cycles since product needs are seasonal. As the seasons change so do trends and tastes. Consequently, marketers are required to constantly adjust their product offerings with time.

    2) Price: Cost vs Value

    The pricing strategy strictly relies on the market segmentation. With a consumer centric marketing focus, the pricing strategy would take into account the associated costs to the consumer and the value afforded to the consumer. Pricing may vary based on the market segment and their perceived value of the product or brand. A consumer buying a luxury brand perceives the product to be more valuable and in turn is willing to pay more for the product compared to a price-sensitive consumer or a product that is mass produced with minimal differentiation.

    3) Distribution Management

    The distribution strategy determines the convenience and availability of the product. Traditional distribution channels for fashion brands include branded flagship stores, independent retailers, department stores, and online distribution. The more distribution channels used the more intense the brand's exposure and the greater the availability to consumer markets.

    4) Promotions & Communications

    The promotional strategy entails how the brand will attract its buyers and the series of activities used to communicate to the targeted consumers. The activities in this phase include developing the brand and its identity, sales promotions, public relations, product placement, advertising, event marketing, and sponsorships.(

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Fashion School

    Fashion School Majors - Choosing the Right Major For a Career in Fashion Design

    You know when you're meant for a career in fashion design. Perhaps you made clothes for your dolls (or dogs) when you were little; at the movies, you pay more attention to the costume design than the plot; you devour fashion magazines; or maybe you watch a red carpet event and just know you can do a better job dressing the stars. So what does it take to be a fashion designer? Professional training from a fashion school is key, but you might be surprised at the wide range of majors that lead to industry careers.

    Fashion School Design. This major teaches you to make the most of your creativity. It provides training in essential skills like fashion sketching, draping, computer-aided design, and pattern drafting. You would also study fashion design in the context of a bigger industry picture, with an examination of marketing, production, historical trends, and global business practices. But while this major may be the most obvious, it's not the only option for students looking to break into the field.

    Merchandise Marketing. If you have both fashion sense and business sense, this program will prepare you for a career in fashion merchandising. You would receive valuable training in the planning, purchasing, and allocation of merchandise while keeping on top of fashion trends and consumer forecasts. In addition, you would gain the marketing and advertising expertise to effectively merchandise your fashion.

    Merchandise Product Development. Suppose you want to develop your own product line, or merchandise an established brand. This major would help you do just that. The curriculum focuses on strategic planning, preproduction, trend analysis, and line production, and also would provide you training in the basics like sketching and fitting.

    Apparel Manufacturing Management. This program prepares you to own or manage a fashion manufacturing company. You would learn every phase of the manufacturing process, from global sourcing and production planning to sales management and financial accountability, so you could take a product from initial concept to store distribution and beyond.

    Textile Design. Some of the most innovative designers today focus on textiles. This major concentrates on the creation and production of printed and woven textiles that will be used for fashion, and interior, design. You would delve into the technical aspects of production and develop design skills using both traditional and computer-aided programs.

    Fashion Knitwear Design. Knitwear is such an integral part of fashion design that many fashion schools now offer a major devoted to it. The curriculum is similar to that of the general fashion design major, with courses in illustration and pattern drafting, but specializing in the unique construction requirements of knitwear.

    Costume Design. Students interested in the entertainment industry will benefit from this major, which is often divided into two programs - one for theatre costume design, and one for movies and television. You would study costume construction, wardrobing, rendering, script analysis and breakdown, while learning to work within the production constraints of budget and timing.

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    MONO CHROME or METALLIC colour with full of Sequins WE observed in MANISH ARORA's and GAURAV GUPTA's collection.......What should I actually talk about??? No wonder m confused by saying this to my readers..... Which one me say love most. Let’s start with PANKAJ & NIDHI’s collection...I would have written about them at the day they showcased their work....but i need to re-asses the entire collection,,,when I actually got time to interview and ask my all self made queries.....fantastic show, as it was ....but the garment as fantastic too????. I asked PANKAJ, about their collection & the story behind it...Intricate work, which probably took long time to complete ... (2 days to 25 days shhhh!!!!!) for each garment

    Japanese Samurai or warrior........

    ...... Japanese art and motif as well reflecting in Pankaj & Nidhi’s collection. Futuristic shapes or silhouettes, Japanese inspired Sleeves, voluminous but controlled.
    Dresses ,jumpsuits were not just garments.......... they were highly treated by hand from handmade motifs which were Japanese EMBLEMS 
    and of course Op Art....... mixed in it. How can I forget about Op art..............? 

    illusions creating images which you might seeing many times............never made me hypnotized as much PANKAJ&NIDHI’s collection did.

    “Acknowledgement to FDCI”

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Rodarte X Maggie Cheung Joyce A/W images only........ Mesmerizing !

Fashion Designing

    How to Become a Successful Fashion Designer

    If you are like me you live and breathe fashion. You are constantly inspired with so many new designs racing through your mind, so many you can't seem to get them all down quick enough at the pace they arrive. You constantly dream of the day your fashions will be on the fashion runway with the lights beaming brightly overhead, the cameras flashing everywhere and the audience being completely mesmerized by your incredible designs. You can't stop thinking of the day you will open a magazine or watch the Oscars and see a famous celebrity in one of your breathtaking designs. Your book shelf is stocked with fashion books and magazines, and you absolutely can't resist visiting textile stores to view all the latest fabrics, decorative beads, rhinestones and trims.

    It's this ever present dream of being a successful fashion designing that has you work day and night on your designs in most cases for many years without pay and working a job to pay the pills which is brutal torture, when all you can think about is living and working in fashion.

    Famous fashion designers come from all walks of life there is no one system to follow that will have you become the next famous fashion designer. Some have graduated from elite fashion schools and some have never attended fashion school. Some have undertaken a fashion internship with a fashion house and others have made their own designs in their basement. The only elements all these fashion designers have in common is they had an intense passion for fashion, were able to design fashions highly sought after and connected with someone who gave them the opportunity to break into the fashion industry. It is essential in becoming a successful fashion designer you get you and your designs out there as much as possible, as how will anyone know about your fashions if they can't see them?

    In getting your fashions out there here are a few things you can do:

    1. We are not usually good at everything some of us are great at designing clothes but lack the sewing and pattern making skills. It is here you can partner with someone who shares your passion for fashion and has the skills you lack. It is in the bringing together of different skills you can create a real product that can be showcased.
    2. In having a fashion line of 14 outfits you can apply to your local fashion week. In the USA: New York, Los Angeles and San Francisco all have fashion weeks. These fashion weeks attract many editors, journalists and local socialites who will see your fashions and potentially give you the exposure you need to get known.
    3. Many city night clubs hold fashion shows, find out what night clubs hold fashion shows and contact them as to how you can be apart of an up and coming show.
    4. Locate fashion boutiques that cater to the fashions you design, first make a trip to the stores to look around, if you can see your clothes fitting in well with the store, find out who the owner is and ask if they would be willing to have some of your fashions offered for sale in their store. You will be amazed at how many store owners are willing to work with you. I walked around San Francisco in the Nob Hill district and had my fashions placed after visiting and discussing my product with four boutiques. In having your fashions displayed you will receive valuable insights as to whether or not your designs are in demand and if you need to change your designs to increase sales. It will also give you free exposure to the public. When your fashions do sell you can present this to investors who are more than willing to invest in your line, when you prove the existence of a strong demand for your fashions.

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Fashion Schools

    Fashion Schools In California

    If you're toying with the idea of attending a fashion school, then California is the spot for you. There are a lot of California fashion schools to choose from. How do you select a California fashion school? 1) School location - you might not worry where a fashion school is as long as it's within California. But you should understand that California fashion schools can frequently be gauged by their locations. Find a California fashion school which is near fashion centers. This means you need to find a California fashion school which is situated where all the action is. Some pupils would favour a California high school that's situated in a place which would inspire them. Some select to attend California fashion schools which are situated near the sea or close to nature. From the scenery, a student can derive inspiration enough to create a fresh work of couture art.

    Financial considerations - there's likewise the cost to think of. California fashion schools cost money. There's no denying that truth. The question that persists is: "how much money ought it cost you?"

    There are, naturally, schools which offer up discounted tuition for assorted reasons. In choosing these schools, you could save a lot of hard currency. You could also consider attending schools which are more esteemed. These schools might require you to pay a good deal of cash in order to learn there. All the same, you should remember that high price does not necessarily equate to high quality. You need to recognize that in some schools you will not be paying for an education but you'll be paying for the name.

    Independent or not - should you side with a California fashion school which is a part of a esteemed university, or ought you attend one which stands on its own two feet? There are instances when a California fashion school inside a university is best as the name on your CV will help you get great jobs easier. Even so, there's likewise something to be said for an independent school which can hold its own versus the big names.

    You're paying up extra cash to have the name of the university on your resume. This would help you get a job easier.

    The fashion cosmos, however, rarely cares for the name of a university if it doesn't perform well. If you have the name of a great independent school on your listing, you may find it easier to get a job.
    Selecting a California fashion school may look like a difficult task.

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Hikaru no Go Japanese anime pictures wallpapers

    Hikaru no Go is a popular Japanese manga and anime coming of age story based on the board game Go written by Yumi Hotta and illustrated by Takeshi Obata. The production of the series' Go games was supervised by Go professional Yukari Umezawa. The manga is largely responsible for popularizing Go among the youth of Japan since its debut, and in other areas such as mainland China, Hong Kong, Taiwan, and South Korea.Source URL:
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    Neo Ranga is an anime television series created by Studio Pierrot which consists of two seasons, totaling forty-eight episodes. The story is about the three orphaned sisters who have, through a mysterious twist of fate, inherited their very own god - the 18 meter tall Neo Ranga.
    Neo Ranga was originally aired in Japan as part of the omnibus show Anime Complex.
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    Tenchi Muyo anime wallpaper

    Tenchi Muyo manga wallpapers

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